Today is National Coffee Day!
Are you one of the millions who will celebrate? Find out where you can go to get a free cup of coffee. Some local and national businesses will offer free or discounted cups of coffee in honour of the occasion. Participating Krispy Kreme locations, for example, are offering a free 12oz cup of House Blend coffee all day long. You can also pick up a free medium coffee from 7-11am at any 7-Eleven in the U.S.A. or Canada. Don't forget to pay attention to social media as some businesses plan to share coupons and specials with their loyal followers.
Dunkin Donuts is offering a chance to win a spot in one of their advertisements in their "Chance for StarDom" online contest!! They are looking for the country's most passionate Dunkin' Donuts coffee fan. And they are also providing the top 10 winners with DD coffee for a year!
So, where did coffee come from and how did it become so popular? According to Wikipedia,
"There are several legendary accounts of the origin of the drink itself. One account involves the Yemenite Sufi mystic Ghothul Akbar Nooruddin Abu al-Hasan al-Shadhili . When traveling in Ethiopia, the legend goes, he observed birds of unusual vitality, and, upon trying the berries that the birds had been eating, experienced the same vitality.
Other accounts attribute the discovery of coffee to Sheik Abou'l Hasan Schadheli's disciple, Omar. According to the ancient chronicle (preserved in the Abd-Al-Kadir manuscript), Omar, who was known for his ability to cure the sick through prayer, was once exiled from Mocha to a desert cave near Ousab. Starving, Omar chewed berries from nearby shrubery, but found them to be bitter. He tried roasting the beans to improve the flavor, but they became hard. He then tried boiling them to soften the bean, which resulted in a fragrant brown liquid. Upon drinking the liquid Omar was revitalized and sustained for days. As stories of this "miracle drug" reached Mocha, Omar was asked to return and was made a saint.
Another legend, a sixth-century Ethiopian goatherder named Kaldi discovered his goats frolicking from one coffee shrub to another. He recognized that the coffee berries they were eating had a stimulating effect, and he began to experiment with the seeds. A century later, brewed coffee emerged in Arabia and the popularity of coffee grew at an exponential rate."
Today, over 400 billion cups of coffee are consumed each year. It is a world commodity that is second only to oil.
Don't forget to take a coffee break (or two) to celebrate this historical and important beverage!
If you're in Gananoque, make a point of stopping into The Socialist Pig Coffee House - you'll not be disappointed! Tell them Susan Emo sent you!
If you're thinking about selling, I'd love to meet with you and provide a Market Analysis and go over my Marketing Plan - it is the little things that make the difference.**
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